Galahad — Serious AI for Serious Decisions

About Galahad

Built for decisions,
not demonstrations.

Most AI consultancies optimise for demos. We optimise for outcomes. Galahad is a specialist AI and marketing strategy consultancy founded on 20+ years of enterprise technology leadership — across WPP, Omnicom, and high-growth AI startups.

"AI without governance isn't innovation. It's liability wearing a press release."

Our team brings deep experience across AI strategy, data architecture, marketing technology, and executive education. Everything we do — consulting, workshops, builds, and products — runs on one operating standard: AI that earns its place in the room.

Meet the founding team →

20+

Years in AI, data and digital leadership

1k+

Senior leaders trained on AI

£1bn

In billings scaled across client portfolios

Specialist practice areas under one standard

Where We've Operated

WPP Omnicom GroupM Emeritus · MIT · Stanford BBC · Bloomberg

The Galahad Family

AI strategy.
Marketing intelligence.
One standard.

Four specialist arms. One operating standard. Whether it's a board diagnostic, a team workshop, a marketing AI build, or an enterprise product — the method doesn't change.

🧭

Galahad Consulting

Strategic AI & Marketing Consulting

Senior-level AI strategy for boards, CMOs, and transformation programmes. Where marketing meets AI — from brand positioning to GEO to full AI adoption strategy.

Board & C-Suite Consulting Marketing AI Strategy AI Diagnostics Brand & GEO Positioning Governance Frameworks

🎓

Galahad Learning

AI Education & Training

Hands-on AI literacy for teams and leaders. From half-day workshops to full certification programmes. Practical. Safe. No buzzwords.

Leadership Workshops Team Bootcamps AI Literacy Programmes The Galahad Method Cert. Custom Curricula

⚡

Galahad AI

AI Build · Marketing & Operations

From strategy to working systems. Galahad AI delivers AI-powered marketing infrastructure, campaign automation, and agent workflows that actually perform.

Marketing AI Build Campaign Automation Agent Design & Deployment Content & SEO Automation Responsible AI Audits

🔬

Galahad Labs

AI Products & Platforms

Where Galahad builds. Current product: Grail — the generative engine optimisation platform for brands who need to become the answer AI surfaces.

Platform Architecture Cognitive Infrastructure Open R&D

Current Product

Grail

The GEO platform by Galahad Labs. Build the semantic infrastructure that makes your brand the answer AI surfaces.

The Galahad Method

A system, not just an opinion.

Every Galahad engagement — consulting, workshop, or build — runs on the same repeatable framework. Not ad hoc. Not vibes. A method.

Define the decision, not the demo

What does the organisation actually need to decide or do differently? We start with business outcome, not technology.

Map the risk surface

Governance, data, compliance, and human factors. We make the risk landscape visible before any build begins.

Design with guardrails built in

Decision boundaries, escalation paths, human gates. AI that knows its limits is AI you can trust.

Build for iteration, not for demos

Small, safe, measurable. We ship working systems with feedback loops, not prototypes that die in a boardroom.

Compound the knowledge

Every engagement leaves the client team more capable than when we arrived. That's the long-term ROI.

Start with a Galahad Diagnostic

A focused 2-hour session to map your AI maturity, surface the highest-value opportunities, and identify the governance gaps that could trip you up. No slides. No sales deck. Just clarity.

£2,500 · Remote or London · Results within 5 working days

Book a Diagnostic →

Track Record

Results, not case studies.

Outcomes our team has delivered at enterprise scale. The numbers are the story.

£350m

Toyota / Lexus · The&Partnership

Designed and delivered a bespoke Data Management Platform that secured the £350m Toyota/Lexus win across Europe. Architecture, pitch leadership, and platform delivery.

1,500→

The&Partnership · WPP

Scaled an agency from 15 to 1,500 employees and £80m to £1bn+ in billings. Global Board-level technology leadership. Agile transformation across every function.

£200m

GroupM · Digital Hub

Established a £200m Global Digital Hub consolidating media delivery and analytics for GroupM clients — pioneering real-time bidding methodology for Digital OOH in the UK.

1k+

Emeritus · AI Literacy

AI literacy programmes delivered to 1,000+ senior leaders alongside faculty from MIT and Stanford. Practical decision frameworks. 30-day action plans. Real guardrails.

BA+WH

Cedar · Omnicom

Major client wins for British Airways and WHSmith through innovation and technology leadership — the largest business wins in the agency's history.

MCD+

ZerotoOne.ai · McDonald's & Toyota

GTM strategy and first enterprise contracts — McDonald's and Toyota — secured within the first operating year of a Carnegie Mellon AI spinout.

CMOs

Galahad Consulting · Marketing AI

Advising senior marketing leaders on AI adoption strategy: from audit to roadmap to implementation. GEO, campaign automation, content intelligence, and where AI earns its place in the stack.

Speaking & Keynotes

Built to challenge
comfortable assumptions.

From boardrooms to global stages. Our team speaks on AI strategy, governance, responsible automation, and the human side of digital transformation.

BBC Business Live

BBC World News

Advertising Week Europe

Industry Panel

Cannes Lions / M6

Keynote

AI You Can Actually Trust

The business case for responsible AI — why governance is a growth lever, not a brake. Built for leadership teams who need to move fast without breaking things.

Corporate · 45–60 min · Interactive Q&A available

Workshop

From Pilots to Production

A hands-on session for product, data and technology teams. How to decompose AI tasks, add guardrails, handle data safely, and avoid the failure modes nobody talks about.

Teams up to 80 · Half or full day · Emeritus-certified

Panel / Fireside

The Next 18 Months in AI

Unscripted, no-hype commentary on where agentic AI is actually going and what it means for CMOs, CTOs, and the organisations between them.

Conferences · Industry events · BBC / Bloomberg format

Boardroom

AI Governance for Executives

A confidential, facilitated session for boards and C-Suite teams. Risk frameworks, liability landscape, competitive positioning. Galahad Method applied to your context.

Private · 8–25 people · Under NDA · London or remote

Masterclass

Agentic AI: What It Is, What It Isn't

Separating signal from noise on autonomous AI systems. What agents can do today, where they break, how to scope safely, and when NOT to build one.

Executive education · 90 min · Pre-reading included

Marketing Audience

AI for CMOs: The Marketing Stack Is Changing

From GEO and content intelligence to campaign automation and first-party data strategy — a frank, un-hyped keynote for marketing leaders navigating a landscape where AI is reshaping the entire function.

Marketing conferences · CMO forums · 40–60 min

Past Stages

Web Summit ALPHA 2024 · Emeritus · BBC · Bloomberg · AdWeek

Selected for the ALPHA programme at Web Summit Lisbon 2024. Regular contributor and commentator on AI, MarTech, and digital transformation.

Available for booking · Global travel considered

Client Perspectives

Trusted by people
who move things.

Ross advised our largest clients on their data and technology needs, ensuring their ecosystems stayed ahead of their competitors and future-proofing them to successfully navigate the fast-changing digital and data landscape. The more technical the question, the happier he is.

Jess Burley

Chair, NED & Trustee

Only occasionally are you given the opportunity to work with someone who is thoroughly professional, absolutely expert in what they do, totally dedicated and who constantly strives to break the barriers re service levels. Ross is one of that rare breed.

Gus Ferguson

Founder, Ascendant

His real value to any business must be the ability to strategically link specialist knowledge together with the wider communications picture.

Richard Hollidge

Apple Retail, EMEIA

Writing & Thinking

Ideas, not impressions.

Real thinking on AI strategy, adoption, and what the next wave actually requires of organisations.

Deep Dive

From LinkedIn · 1 week ago

We've been here before. We just didn't see it coming the second time.

In 2002 I wrote a book called Search Engineering Your Website. At that time, search was not a marketing problem — it was an engineering one. We are at a similar moment again. Only this time the machine isn't just Google. It's agents.

Read on LinkedIn →

Opinion

From LinkedIn · 3 weeks ago

"Could it also do this?" — the question that kills most AI projects.

Every AI engagement reaches the same moment: someone asks if the tool can do something else too. The honest answer is usually yes. But that instinct — to keep expanding — is almost always where things start to go wrong. Start narrow. Start useful. Earn trust.

Read on LinkedIn →

Field Notes

From LinkedIn · 3 weeks ago

Over 1,000 senior leaders trained. Here's the thing they all struggled with.

Running product-neutral AI enablement training across more than 1,000 senior product, data, and commercial leaders clarifies something fast: the hard part isn't capability. It's deciding where to draw the line — where AI stops and human judgement begins.

Read on LinkedIn →

Opinion

Galahad · Featured

GEO isn't SEO — and treating it that way will cost you.

Why generative engine optimisation requires a fundamentally different architecture. Ranking on AI surfaces isn't about keywords. It's about becoming the most credible source in your category — structurally and semantically.

Discuss this →

Framework

Galahad · Featured

The board AI briefing: what to say, what to leave out.

A concise guide for executives presenting AI strategy upwards. The framing, the risk language, and the governance questions you will be asked before the slide deck ends.

Discuss this →

Newsletter

Fortnightly · Free

The Herald

AI intelligence delivered to the court. No product announcements, no fundraising hype — just what matters to decision-makers and why.

Subscribe →

The Round Table

Intelligence, not content.

Long-form thinking and quick-fire signals on AI strategy, governance, and what's actually changing — published direct from the Galahad operating system.

Deep Dive 5 Mar 2026

Why your AI governance framework is already outdated

Most governance frameworks were written for a world of single-model deployments and human-in-the-loop workflows. Agentic AI breaks every assumption they're built on. Here's what needs to change.

governancestrategy

Framework 28 Feb 2026

The 90-day AI audit: what to measure, what to ignore

After 90 days, most AI projects have either proven their value or revealed their flaws. Here's the framework Galahad uses to separate signal from sunk cost.

frameworksmeasurement

Signals

6 Mar 2026

EU AI Act enforcement begins in earnest

First fines expected by Q3. If your compliance framework is still "in progress," the clock is now audible.

4 Mar 2026

Anthropic ships tool-use for Claude — what it means for agents

The agentic stack just got another layer. Implications for enterprise tool chains and the "build vs. buy" debate.

1 Mar 2026

CMO tenure hits 3.3 years — AI literacy now a survival skill

The shortest average tenure in the C-suite just got shorter. AI-literate CMOs are outlasting their peers by 18 months.

Serious AI
for serious decisions.

Built for decisions,
not demonstrations.

AI strategy.
Marketing intelligence.
One standard.